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An intentional approach to fragrance

Hyd Fragrance was created to bring clarity to fragrance selection. Rather than focusing on trends or hype, each recommendation is shaped by context—how a fragrance performs throughout the day, in different environments, and across occasions. The goal is simple: to help individuals wear scent with intention and confidence.

A minimalist workspace with elegant perfume bottles and a notebook for fragrance notes.
A minimalist workspace with elegant perfume bottles and a notebook for fragrance notes.
Expert advice that amplified by daily scent profile

Emma L.

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A sleek, minimalist consultation space with fragrance bottles neatly arranged on a wooden shelf under soft lighting.
A sleek, minimalist consultation space with fragrance bottles neatly arranged on a wooden shelf under soft lighting.

Essence

Moments captured from personalized fragrance consultations.

Close-up of a hand selecting a fragrance vial from an elegant collection during a consultation.
Close-up of a hand selecting a fragrance vial from an elegant collection during a consultation.
A client thoughtfully sampling scents on fragrance strips in a calm, refined setting.
A client thoughtfully sampling scents on fragrance strips in a calm, refined setting.
A minimalist desk with a fragrance intake questionnaire and a pen, ready for a new consultation.
A minimalist desk with a fragrance intake questionnaire and a pen, ready for a new consultation.